Introducing New SMS Replacement Technology

Self Point Introduces New SMS Replacement Technology to Increase Convenience for Consumers and Grocers

E-commerce solution now includes text messaging for instant approval of replacements to speed grocery shopping

BROOKLYN, N.Y. (Sept. 26, 2018) – Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today introduces a new technology for handling replaced or missing items from online grocery orders. Rather than having store employees phone consumers to confirm replaced or missing items from their order, the Self Point platform sends SMS messages to the consumers to allow them to accept or reject replacements with a single tap on their phone. The new feature is gaining rapid approval and speeding the collection process. With simplified text messages, supermarkets increase customer satisfaction by eliminating time-consuming calls about order replacements.

“Online grocery shopping is all about convenience,” says Michael J. Haaf, CEO of Self Point. “By introducing SMS replacement technology, we are easing communications between grocers and their customers. Text message order confirmations are a natural extension of a mobile-first strategy for retailers. We are seeing first-hand how supermarkets with user-friendly online stores are gaining customer loyalty and capturing more sales.”

Self Point’s new SMS Replacement Technology supports grocers in reducing the need to call customers to confirm order replacements. During checkout, customers will select “Send SMS” as their preferred method for handling substitutions.  The picker will replace all the missing items as appropriate and when finished the customer will get a text message with a link that opens a page displaying all the original items ordered besides the replacement items chosen by the collector. The customer will approve or reject each replacement item individually and select "Confirm & Send.” The collector removes the rejected replacements and completes the order as usual.

“A successful e-commerce experience includes a seamless order delivery, curbside or in-store pickup,” says Duke Marr, CMO of Self Point. “Our full-service implementation program backs up grocers’ teams with customized training and additional resources for mobile and online order fulfillment.”

Self Point simplifies in-store logistics and fulfillment with:

•       World-class mobile picking app

•       Monitor and improve fulfillment process with automated reporting

•       Store mapping with algorithms, ensuring the items are picked in the correct order, such as frozen and cold items last with heavy items on bottom, for organized picking and shopping orders

•       Competitive insights by category and UPC, product penetration and basket analysis

With Self Point’s e-commerce solution, the grocer’s brand and the consumer’s journey are elevated. The solution is integrated into the grocer’s point of sale system, business processes and reporting infrastructure. Self Point speeds and simplifies implementation by building product catalogs and store maps directly from online and in-store transactions. 

For a complimentary consultation, please call (888) 300-9298 or email

About Self Point

Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. Founded in 2012, Self Point has a growing client base including Unilever Israel, Associated Supermarkets and more. Visit to learn more.

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