Retail Strategist Tom O’Reilly Joins Self Point Board of Directors

Software-as-a-service executive to offer strategic guidance on grocers’ top priorities

for digital solutions partners

BROOKLYN, N.Y.  (May 22, 2018) – Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today announces the appointment of Tom O’Reilly to the company’s board of directors. O’Reilly is a well-respected retail executive and entrepreneur with experience supporting retailers in elevating their brands, increasing sales, and boosting customer loyalty. As president and CEO of Aptaris, an enterprise marketing and promotions management innovator, O’Reilly transformed the organization from a printing and creative services-focused resource for retailers into a software-as-a-service and marketing intelligence partner. Aptaris was recently acquired by a leading data science company.

Tom is a welcome addition to our board of directors. He has a rich experience in bringing business process and innovations to life with retailers across all trade groups — especially grocers,” said Mike Haaf, CEO of Self Point. “Tom has worked with global brands, national retailers, independent grocers and major technology firms and is known for sparking collaborations toward progressive solutions.”

O’Reilly has a deep understanding of the retail business from both the store and vendor perspectives. With past roles including senior vice president of sales at Vertis Communications and senior sales executive at Valassis, he brings decades of hands-on experience in advertising and promotions including new media innovations. O’Reilly is known as a forward-thinking leader with a history of driving innovation, growth and profitability.

“I’m impressed by the Self Point solution and the tech-savvy team,” says O’Reilly. “My goal is to share what food retailers really care about. It’s exciting to support the Self Point team as they assist supermarkets with their e-commerce strategies.”

For a complimentary consultation, please call (888) 300-9298 or email

About Self Point

Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. Founded in 2012, Self Point has a growing client base including Unilever Israel, Associated Supermarkets, Piggly Wiggly and more. Visit to learn more.

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