Self Point Celebrates One Millionth Order Placed on Client’s Digital Store

Milestone achieved with Foodex Supermarket customer’s online grocery order


Self Point, the leading digital commerce partner for supermarkets and specialty food retailers, today announces the one millionth order placed on Foodex Supermarket’s online store. Since Self Point was founded in 2014, the software has been adopted by leading grocers in Israel and has built a solid client base in the U.S. and Canada. The seamless technology integration for specialty and mid-sized supermarkets, simple onboarding process, and accessible e-commerce solution are the top reasons for achieving one million orders in just a few short years.

“We are one of the first U.S. food retailers to begin using the Self Point e-commerce platform,” says Shimshi Lubousky, CEO of Foodex Supermarket. “Since the November 2015 launch of our online store, we've seen tremendous growth in online sales, which is now a core part of our business and fundamental to our future. I know the added convenience of mobile and online shopping has increased customer delight and loyalty. We are proud to celebrate this milestone with Self Point.”

Self Point’s e-commerce solution integrates with retailers’ point of sale systems, business processes and reporting infrastructure to create mobile, online stores. Self Point’s clients include leading grocers across the U.S., Canada and Israel. From specialty food retailers to major supermarkets, Self Point’s most successful grocery clients are enjoying over 15 percent of their business online. Some stores are regularly doing $500 to $1M a month in online transactions.

Consumers want the simplicity and security of mobile and online shopping. Food retailers using Self Point technology have increased digital transactions, including these milestones:

October 2018 saw 37% growth over the prior month    October 2018 enjoyed an amazing 62% growth over October 2017

“We’re delighted to partner with Foodex Supermarket and the one millionth order will be ‘on us’ to commemorate the occasion,” adds Michael J. Haaf, CEO of Self Point. “Our technology allows Foodex customers to shop online or on-the-go and to find the best value. With real-time metrics, we help our retail clients to be more responsive to their shoppers’ preferences.”

Grocers maximize their promotional programs with Self Point by sending highly personalized consumer messages, such as targeted offers, push notifications, emails and special messaging on their home pages. Self Point speeds and simplifies implementation by building product catalogs and store maps directly from online and in-store transactions.

For a complimentary consultation, please call (888) 300-9298 or email

About Self Point

Self Point is the leading digital transformation partner for supermarkets, specialty food retailers and consumer packaged goods brands. Serving as a change agent for the industry, the Self Point team supports food retailers’ transition to online, mobile and social media markets while elevating customer experience and loyalty. The Self Point technology suite integrates point of sale and retail catalogs into a mobile-first, custom-branded e-commerce experience within days. Self Point expands grocers’ competitive advantage by making shopping easy, convenient and more personalized, thereby increasing customer satisfaction and revenues. The Self Point formula of digital commerce engine with omnichannel marketing tools, delivery logistics software and labor result in increased sales and profit, in-store and online. Founded in 2014, Self Point has a growing client base including Unilever Israel, Associated Supermarkets and more. Visit to learn more

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P: (929) 447-0444



4 Harakun, Ramat Gan

5252181, Israel

P: +972-73-224-8611

F: +972-3-960-1668

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